Mision: to promote the legal and sustainable fishing and fisheries of members both nationally and internationally; to facilitate members of the Association working with each other, governments, conservation groups and the general public to eliminate IUU; to be a not-for-profit international alliance of legal toothfish operators; to represent the legal toothfish industry to ensure its members have a viable economic future in the industry; to inform the public that there are legitimate, sustainable, toothfish fisheries selling product into markets around the world; and to provide effective representation and input at international toothfish management and scientific meetings.